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Renewed double success for AGROB BUCHTAL

red dot design award 2009

Renowned design competitions are an important benchmark: manufacturers and developers can directly compete against each other, potential buyers are given a valuable orientation aid for above-average design quality. Besides formal requirements, importance is also attached to other criteria such as e.g. degree of innovation, functionality, ecological compatibility, durability or the emotional content of a product. One of the internationally most famous prizes is the red dot design award.


Two series, two awards
Already in 2008, AGROB BUCHTAL had successfully participated in this competition for the first time. At that time, the series BOSCO won a red dot design award, and the series GEO with its photoluminescent glass indicators was honoured with a "Special Distinction".
Encouraged by this, the company this year participated with the two newly developed series REFLEX and VISION, which are predestined for representative areas. The proud end result is a 100% success, because both candidates won the coveted red dot design award. Thus, AGROB BUCHTAL has established itself as trendsetter within a very short time and impressively proved that tile design made in Germany is absolutely competitive.

REFLEX is characterized by structures resembling organic tissue and sophisticated matt-gloss impressions which are based on a special finishing technique. Depending on the incidence of light, alternating reflections occur which create a luxurious and noble ambience.
Thanks to its silky-matt surface with a filigree, thread-like relief, VISION conveys a quite special impression which is reminiscent of fine stress marks. Formats with edge lengths of 90 cm give this texture an elaborate and refined appearance. A sensuous effect is created without superficial, cheap showmanship.


Valuable information about the red dot design award
Since its beginnings in the year 1955, it has developed into one of the biggest and most important design competitions of the world: in 2009, exactly 3,231 products from 49 countries were submitted to the expert judgement of the jury in 17 categories. The members of this jury are exchanged every year; this time, it was composed of 27 experts from Chile, China, Mexico, Israel, Italy, Singapore, the United Kingdom, the USA and many other countries. The award-winning products will be presented in a special exhibition as of June 30, 2009 at the red dot design museum in Essen/Germany.

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