red dot design award 2010 und iF product design award 2010

Outstanding design from many perspectives…

Ceramic tiles have long established themselves as an integral component of contemporary architecture. The fact that a tile creation is presented with the iF product design award 2010 and the red dot design award 2010 – two of the most prestigious design prizes around – is however remarkable. This feat was achieved by the CONNECT range, a new development of the AGROB BUCHTAL brand: the juries comprising international experts in both contests independently came up with the same result and had some very good reasons for presenting these coveted awards.

Minimalism and dynamism
CONNECT is an inspiring comprehensive room concept offering numerous possibilities for minimalist yet exciting design. This is made possible by an interplay of designs which can be individually combined: subtly elegant wall tiles in 10 x 60, 20 x 60 and 30 x 60 cm formats form the framework for two extraordinary decorations conveying tasteful dynamism. SLOPE is based on a variety of textures arranged geometrically while TWIG is an abstract ceramic interpretation of filigree branch structures. The shape, material and subtle charm are hence merged to form a visually and haptically expressive overall composition which is cohesively rounded off by the corresponding floor tiles in 30 x 60 cm and 60 x 60 cm format.

CONNECT is an inspiring comprehensive room concept for minimalist yet exciting design.
The range comprises two decorative features of visual and haptic interest:

SLOPE is based on various textures arranged geometrically.

TWIG is an abstract ceramic interpretation of filigree branch structures.

Award facts
Both contests are regarded as the oldest and most acclaimed of their kind with several thousand products from all over the world being submitted in various categories: the iF product design award involved around 2500 products from 39 countries assessed by the jury comprising 21 experts. Around 4250 entries were submitted from 57 countries for the red dot design award which were then examined by a jury of 30 members. Apart from formal quality, assessment criteria included other aspects such as degree of innovation, brand value, processing, ergonomics, emotional content, ecological compatibility and function.

Further information: www.red-dot.de